Extreme
Key visual design for the Extreme - a global brand of Nestle in the ice-cream category
Extreme is a global ice-cream brand of the Nestle Company, one of the leaders of the Russian market in the ice-cream segment.This ice-cream has many dirrerent flavours, each year they introduce a new one. This key visual is made for the new chocolate and mint flavour, which was introduced to the market in 2016.
The Extreme brand is targeted on women and is passionate, flirtatios, feminine and light. Thus, a key visual ought to evoke and bring this emotions to the end buyer. In this case, I was working in a colaboration with an art-director designing a visual that will suits the brand needs. We represented many different designes to the client, and after a long hard work this visual was chosen. After that, a horizontal and vertical formats were established for an outdoor advertising.
During this project apart from working on the key visual I was also writing a production brief on the slogan for the illustrator under the guidance of the art-director. It was my first expirience on writing a brief, which I really enjoyed.
The Extreme brand is targeted on women and is passionate, flirtatios, feminine and light. Thus, a key visual ought to evoke and bring this emotions to the end buyer. In this case, I was working in a colaboration with an art-director designing a visual that will suits the brand needs. We represented many different designes to the client, and after a long hard work this visual was chosen. After that, a horizontal and vertical formats were established for an outdoor advertising.
During this project apart from working on the key visual I was also writing a production brief on the slogan for the illustrator under the guidance of the art-director. It was my first expirience on writing a brief, which I really enjoyed.
 |  |
