Sirio Ultra Black
YCN competition brief
The brief was to design a marketing tool to promote a Fedrigoni's latest range of uncoated black papers and boards: Sirio Ultra Black. This collection is considered to be one of the darkest black papers on the market and perfect for any printing technique. I have decided to show the true blackness of Sirio through the way it makes any prints brighter, sharper, more vivid.
My proposal is a direct mail which consists of three elements: an origami card, a modular desk organizer, and a daily calendar with 'bright' phrases. The design of each of the elements plays with the contrast between the darkness of the paper and internal or hidden surfaces printed in bright colors.
My proposal is a direct mail which consists of three elements: an origami card, a modular desk organizer, and a daily calendar with 'bright' phrases. The design of each of the elements plays with the contrast between the darkness of the paper and internal or hidden surfaces printed in bright colors.
For a visual basis of my project I have chosen an abstract geometrical shape for its simple clean unordinary shape and its ability to be folded and played with. It brings an aesthetical and tactile pleasure.This folded origami card reveal the slogan while opened by reciever and has a promotional information on a back.
Anyone who holds this card for some time becomes curious and starts to unfold it. This will unveil a hidden colour. Afterwards, a person can fold it back following the colour and arrow navigation.
Next is desk organizer. It consists of four modular parts made from Sirio Ultra Black hardest paper with a colour printed inside.
Just like an origami card, each part should be opened. This action 'reveal' the colour inside.
While opened, these parts could be arranged any way you want and used as a storage or holder for pens, pins, memo and other things that lie chaotically on a desk.
The page-a-day calendar continues the illustration of the ability of the Sirio Ultra Black make colours and your day brighter. Alongside with a dates it has inspirational, motivational or funny quote on a back side of each page.
This brings some diversity in an everyday life. On a contrast to the modular parts of an organizer, the paper weight is much is lightest from Sirio Ultra Black series.
